TOP 5 ACCESSIBLE BEAUTY PRODUCTSCATEGORY / Beauty & Wellness TAGS / accessible beauty, beauty, diversity, top 5 Fractals LAB / Jolie DATE / December 6, 2019
More than ever the beauty industry is celebrating diversity. But while disabled models have starred in beauty campaigns from important brands such as L’Oréal, Benefit and more, still few products were adapted to meet their needs. Now things are starting to change. A handful of brands are launching accessible beauty products, catering to consumers whose disabilities make applying makeup a daily struggle. Here are 5 worth knowing.
1. GRACE BEAUTY
This new disability-friendly brand started as an online community where makeup enthusiasts with disabilities like arthritis went to tell their stories and share their beauty hacks. Then, they also released three IRL beauty add-ons designed to make products more accessible: The Square Grip, the Safe Grip and the Ring Grip are all different kind of rubberised accessories you can attach onto your mascara in order to have better control, which is especially helpful for people with unsteady hands.
An inclusive beauty brand specialized in stylish makeup tools for people with impaired motor skills. Their signature Flex Collection include five free-standing brushes with easy-grip handles and fully bendable heads to allow for greater precision and comfort when applying makeup.
This new company is launching a brand called Topical catering consumers with skin conditions such as hyperpigmentation, rosacea and psoriasis, that often feel left out of the mainstream beauty market. Skincare products are paired with beauty devices at affordable prices, for better results. To tackle hyperpigmentation, for example, they have the Surge Stick, an electronic beauty tool that harnesses heat and ultrasonic vibrations to improve the absorption of skincare products, and Stellar Jelly, a brightening gel you should apply before using the device.
4. THE VAMP STAMP
This brand has been launched in 2017 by celebrity makeup artist Veronica Lorenz, after she developed a spinal cord tumor and lost feeling in her hands. Their goal is to make winged eyeliner easy for people with limited control. It works like an ink stamp to create a wing at the edge of one’s eye. Consumers can select the wing stamp size and the color, for a personalized look.
Herbal Essences is one of the mainstream brands that are starting to re-design their packaging for the visually impaired. Last year they put tactile reminders of which is which on the bottles of their popular products, with raised vertical lines on shampoo bottles and a grid of circles on conditioner bottles. The labels don’t use Braille, because fewer than 10 percent of blind people in America can read it, and the brand wanted to reach and benefit the largest possible number of people. The company’s also working with the app Be My Eyes, which connects the visually impaired with random sighted people who can help them distinguish between two cans or fix smudged lipstick.
Have you spotted another accessible beauty product we should add to our list? Let us know at firstname.lastname@example.org!