TOP 5 BEAUTY CHRISTMAS PRESENTSCATEGORY / Beauty & Wellness TAGS / beauty, holidays, top 5, trends Fractals LAB / Jolie DATE / December 19, 2019
Looking for a last-minute gift idea for Christmas? You’ve landed up in the right place. Just in time for the holidays, we rounded up the trendiest beauty presents of this season: from Instagram to sales figures, data say you can’t go wrong with these ones.
Beauty advent calendars aren’t exactly a new thing (Benefit and Ciaté launched them as early as 2013 in the UK and the US) but this year they are selling out faster than ever. This surge is attributed to the rising popularity of swatches and mistery bags, but also to the hype created from influencers who post their own beauty “best-of” on YouTube, generating in their viewers the desire to try out “a little bit of everything”. Today, beauty calendars have evolved significantly since their early days, becoming more sophisticated and elaborate. One of the most instagrammed is the one by Essence, which is shaped like a diamond.
We went from beauty bombs, which normally contained a single product (often a cream or a shampoo) to true mini-sized beauty sets that are perfectly packaged to dress your Christmas tree. Among the best-sellers there’s Fenty Beauty’s mini fairy bomb, which rapidly sold out on Sephora.
3. HERO COLLECTIONS Sets containing the same product in different version or colors are experiencing high demand. For an example, see Clinique’s Chubbettes Set or Too Faced’s “Better than sex 4 piece mascara set”.
4. BEAUTY ORGANIZERS
You can call it the Marie Kondo Effect. As beauty routines involve different makeup and skincare products, we need more space to store them in our bathrooms or bedrooms. That’s why beauty organizers and makeup-artists-styled suitcases are replacing the classic “trousses”.
Pushed by a see now, buy now, use now philosophy, capsule collections specifically created to be utilized and gifted during Christmas Holidays are still going strong. Some examples are Party All Night by Kiko, Winter Essential Kit by Dr Barbara Sturm or BodyShop’s Beard Care Kit for him.
All of us at Jolie wish you the merriest of Christmas! We will be back on January to keep you updated about the newest beauty and wellness trends. To send us your suggestions or to ask for any in-depth trend report, please write us at firstname.lastname@example.org!