Top 5 Beauty Macro-Trends for Autumn/Winter

CATEGORY / Beauty & Wellness TAGS / beauty trends, top 5, wellness Fractals LAB / Jolie DATE / November 8, 2019

The beauty and wellness industry is constantly evolving. If you want to stay on top of your field, you should pay attention to the trends and topics that are currently shaping the direction of the market. Here are 5 to watch this season. 

1. BEAUTY FOR GEN X Schermata 2019-11-07 alle 23.39.56

Generation X have more spending power than other generations and beauty brands are finally starting to notice it. Back in August 2018, Neal’s Yard Remedies created its “Age Well Revolution” and now more and more companies are catering this segment with products that perfectly adapt to their needs and purchasing habits. Gen X love to shop online, searching for simple and less time-consuming products; So the goal, here, is to help them making life as easier as possible: Glossier offers one cleanser  for all skin types, and Be for Beauty sells a 20 Min Detox Bath Prep that eliminate water retention while you relax. 

 2. PERSONALIZATION   Schermata 2019-11-07 alle 23.40.12Personalization is shaping the future of beauty. Skinsei, a Unilever brand, sends you a personalized monthly skincare kit tailored to your skin, lifestyle and environment (you’ll just have to answer some questions on the website to get yours). DNA mapping, popularized as a funny way to find your ancestry, has also made its way into beauty and it’s now used to create highly personalized skin care routines. Swedish brand Allél sends its customers a q-tip to analyze their Dna and Neutrogena is working on 3-D-printed sheet masks, that are tailored to your face shape.

3. FITNESS- ORIENTED YOGA Schermata 2019-11-07 alle 23.40.28

A more fitness- oriented approach to yoga is coming from India. Anshuka Yoga mixes “aerial” pilates, yoga and fitness and has among its clients Bollywood stars such as Kareena Kapoor Khan and Malaika Arora. Akshar Yoga, one of the most important yoga chains in the country, is about to expand to the U.S, Australia, France, Israel and Dubai. They use fitness equipments during yoga and they created new disciplines called “Flying Bird” or “Yoga Wheel”. 

. 4. HALAL BEAUTY Schermata 2019-11-07 alle 23.40.42

Estée Lauder, Shiseido and L’Oréal have all certified halal factories in Indonesia. In that country, a new law has made halal certification mandatory for foods, medicinals, and cosmetics. Chemical-free, sustainable ingredients are preferred for these products as well, due to the exponential growth of the Vegan Muslim Community, whose most famous influencer is Shazia Saleem (a popular face of the halal food scene in the U.K). Also follow @farhana_eats, @xalimoos and @farahfreshfit. 

Schermata 2019-11-07 alle 23.41.04

Men are increasingly interested in self care, with a new attention to products ingredients: they are stepping away from the toxic idea of “macho”, to embrace a more mindful approach to beauty and wellness. A key influencer is Kevin Curry, who is both a fitness expert and a chef. More and more companies are creating skincare lines and sexual health products for men. Bulldog  sells a sustainable bamboo shave to reduce plastic use. At the beginning of 2019 football players Matheiu Flamini and Mesut Ozil launched Unity, an eco-conscious brand of fully recyclable beauty products for men. Centr app, created by actor Chris Hemsworth, is all about fitness, mindfulness and clean eating. District Vision targets mindful athletes with products and services that go from yoga to the first natural hydrogen drink. 

Do you want to know more about these and other relevant macro-trends in the beauty & wellness industry? Write us at for an in-depth report.

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