Top 5 Food Trends for 2020

CATEGORY / Food & Beverage TAGS / food, top 5, trend predictions Fractals LAB / Gourmand DATE / January 7, 2020

2020 is here and we literally can’t wait to see what exciting new trends it will bring to our lives. As far as food is concerned, we expect healthy and plant-based ingredients will continue to dominate the scene, with restaurants and brands searching for new options to meet the demand of a conscious consumer who eats to feel better. As a part of this rising macro-trend, non-alcoholic and low-alcoholic drinks will become even more popular, and the search for meat alternatives will result in a spreading of plant-based burgers. Collagen will enter our plates in a strengthened blend of food and wellness and the awareness around food waste will continue to grow on a global scale, benefiting all kind of restaurants, brand and apps that will launch initiatives aimed to stop it or reduce it.

Instagram will continue to fuel the popularity of aesthetically pleasant  foods, such as carambola or star fruit, but something is starting to change: in fact, #sadfood is set to become a viral hashtag on the platform, with users increasingly posting pictures of ugly, un-instagram friendly aliments. 

Here are 5 foods we predict will take over menus this year.

1. CAULIFLOWER Captura de pantalla 2020-01-05 a las 17.44.04

As people attempt to cut carbs from their diets, cauliflower is expected to be the star ingredient of 2020. The vegetable has exploded in popularity in the past couple of years, and the trend shows no sign of slowing down. Both Uber Eats and Yelp reported a rise in cauliflower orders and searches after cauliflower gnocchi and pizza crusts took over the food scene in 2019, and now a growing number of food companies are using the vegetable to replace popular carbs in things like rice and flour. Due to its versatility, we expect restaurants to include it in a vast array of recipes this year. 

2. MOCKTAILS Captura de pantalla 2020-01-05 a las 17.44.19

Busy millennial consumers are seeking ways to reduce both sugar and calories when out drinking, and also to avoid feeling bad the next day. So, while highly hydrating and low-alcoholic alternatives such hard seltzers, sodas and alcoholic still water will almost overtake traditional spirits for this segment, non-alcoholic cocktails (or mocktails) are also rising in popularity and will be increasingly present in bars menus in 2020. 

3. BOOZY KOMBUCHA Captura de pantalla 2020-01-05 a las 17.44.30

Kombucha is a fermented tea which has been a huge trend during the last years of the decade. In 2020 we will spot it in bar menus in alcoholic versions with plenty of health benefits that will result especially appealing to Millennial consumers. 

4. UBE  Captura de pantalla 2020-01-05 a las 17.44.40

This purple yam from the Philippines has already been called “the new matcha”. It can be used in everything from ice cream to waffles or doughnuts and its distinctive colour makes it extremely instagrammable. While is started to pop up in 2019, it’s expected to really take off this year. 

5. COLLAGEN Captura de pantalla 2020-01-05 a las 17.44.49

In 2019, Google searches for collagen reached an all-time high, with the market for beauty supplements growing exponentially in the US alone. As people increasingly see eating as a form of well-being at 360 degrees, adding collagen powders to smoothies, coffee, and tea will be the next frontier of wellness, promising people to get a glowing skin while enjoying their meal.  

Have you spotted an emerging food trend? Write us at and join our network of trend-hunter!

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