Trend Alert: Refillable Beauty ProductsCATEGORY / Beauty & Wellness TAGS / beauty, refills, sustainability, trend alert Fractals LAB / Jolie DATE / March 7, 2019
Eco-friendly reusable products with eye-catching design
Once limited to eco-friendly brands, refillable products are now becoming more and more popular as they are being adopted by luxury companies and better-funded indies.
This is a result of the growing awareness of the modern consumer around sustainability issues: as people increasingly demand for products with minimum impact on the ecosystem, brands starts to re-think excessive packaging and put more effort in reducing waste.
Of course, refills are not a new thing: companies like Aveda and Stila, for example, started to sell them decades ago. The difference, now, is that a greater importance is given to design.
To say it in another way: the goal is not just to sell more eco-friendly products anymore, but to make them eye-catching and highly instagrammable, as well.
When Hourglass Cosmetics created their first reusable lipstick (that comes in a thin, shiny gold cylinder) they wanted it to be extremely luxurious and capable of fitting in every evening clutch, as founder Carisa Janes told Fashionista.
Personal care brand Method sells a variety of refillable soaps, and it bets on good design. Last January it partnered with the San Francisco Museum of Modern Art to create the Glass for Good Hand Wash: a sophisticated glass bottle which is sold exclusively through the SFMOMA store to support the museum’s arts education program.
Indie brand Myro offers a refillable deodorant with a variety of scents to choose from, and a very instagrammable case that has been designed to appeal both women and men.
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