Trend Alert: Skincare microdosingCATEGORY / Beauty & Wellness TAGS / dupes, microdosing, skin fasting, skincare trends, slow beauty Fractals LAB / Jolie DATE / October 24, 2021
Minimum usage of skincare active ingredients for maximum impact on the skin.
Skinimalism, the new trend in the beauty circuit consisting in de-cluttering our skincare routine, has gained strength in 2021 for several reasons:
– the need to prove the efficacy of what we put on: less skincare layering is said to help the skin’s microbiome, giving consumers a better opportunity to evaluate the efficacy of what they put on their skin, and to know which ingredient works best for the different skin types;
– the need to save space and time: skincare monodosing, for example, makes sure you can use the right amount of product while occupying less space on our vanity shelves;
– the need to save money: skincare dupes are spreading all around Instagram, moving consumers away from advertising and start considering their wallet, too. Consumers are searching for the most affordable beauty product that has more or less the same ingredient, texture and finishing of a pricier one.
One of the most recent sub-trends impacting this mindset is skincare microdosing, an approach that comes from non-beauty related practices, like taking psychedelic drugs in small doses (a trend we predicted to be huge in 2021 and that is set to reach its peak between 2023 and 2025 according to our forecast).
Skincare microdosing seems to meet all the aforementioned needs that are moving people from a long, complicated routine through an easier, gentler one.
The primary goal of this approach is to allow the skin to keep the benefits of the most celebrated skin care ingredients, like Vitamin C, retinol and (of course) acids, while curbing all the harsh effects people associate with them.
This can realized in two ways:
– by reducing the amount of the product used. For example, if it is recommended to use a pea-sized amount of product across your face, you can cut that dose in half and see the effect on the skin;
– the second method involves trading your skincare products for something with a lower concentration of ingredients. It is advisable to opt for products with lower concentration of retinol between 0.1 per cent to 0.3 per cent, around 0.10 per cent of Vitamin C and alpha hydroxy acids (AHA) between 0.5 to 0.10 per cent.
Skincare microdosing is based on the assumption that when we’re using new skincare products, we are coaching our skin’s natural rhythms, whether it’s by adding oil and signaling to the body that it can make less of its own or increasing skin cell turnover with a retinol or AHA. By reducing the product usage or the ingredient concentration, the skin can self-regulate things like sebum production and collagen synthesis and be trained to collaborate with these powerful retinoids, acids and vitamin C without blemishes, redness and irritation.
In 2019, when the 10 and even 12 layers of the traditional Korean skincare were still the most trendy routine, its counterpart, known as skip-care, was the most loved by the Millennials.
Born in Seoul as well, as part of a wider movement against the representation of perfection, skip-care aimed to streamline the skincare routine up to four core products: cleanser, serum, moisturizer, sunscreen.
In August 2020 statistics from Mintel showed that 28 per cent of UK women have reduced the number of products in their skincare routine, with 54 percent of millennials aged 20 to 29 being most likely to have simplified their routines.
Last January, Pinterest mentioned skinimalism as one of the biggest trend of 2021, and the market is responding in many ways.
Brands are offering a streamlined routine based on less products or finding ways to encourage less usage of them, for example with skincare monodosing, while people are seeking more natural ways to avoid overconsumption like skin fasting, a detox practice from Japan that consists in leaving the skin without products for a certain time to strengthen its natural barriers.
In this context, the trend of microdosing represents the most natural counterpart to precison skincare, a tech-oriented approach where products target a specific area of the skin or allow specific ingredients to do the work progressively or separately, thanks to the use of micro-encapsulation and drone delivery technologies.
The beauty market is already reaching the skinimalist consumers with products and services that are suitable for skincare microdosing.
Some brands have opted for stating immediately the concentration percentage of the product: Lancome Visionnaire Skin Solution is a night-time retinol treatment combining 0.2% retinol with jasmonate derivatives, while Skinceuticals retinol collection are available in three concentrations of 0.3%, 0.5% and 1.0%: as the brand says “we have retinol fit for everyone”. Other brands have made explicit the micro-dosing approach right in their products USP, like Khiels’ Retinol Microdose serum, awarded by Bazar Beauty as one of the top products for 2021, or Philosophy well-known Microdelivery peel.
Microdosing offers also a middle-of-the-road solution for those who occasionally want to improve their routine with a mini treatment. In this sense, skin-care boosters and drops (another huge trend) are the best allies, since they can be added to the product we normally use for our skincare. Skinsense retinol booster, for example, allows the user to easily microdose the ingredient calculating its concentration “per drops”: it goes from 0,3 for one drop to 0.9 for 3 drops, while Coola’s silk drops make it possible to add organic SPF and UV protector drops to your favorite serum or moisturizer.
There are even platforms that help consumers to search beauty products according to certain ingredients or concentration, so to buy less but better with an eye on the wallet, for example Skinskool, an online dupe-finder based on skincare ingredients. The site compares luxury skincare products to affordable alternatives and generates a list users can shop from.
Interested in tracking this trend and know more about its evolution? Write at email@example.com and ask for an in-depth report!