Trend Digest: Daisy Fashion

CATEGORY / Fashion & Lifestyle TAGS / fashion, trend alert, trend digest Fractals LAB / Enerie DATE / June 11, 2020


Daisy details on dresses and accessories.


Daisies were everywhere in the 90s and now they’re back for summer. The reasons of this throwback are both the  general 90s revival we are seeing in fashion and the emotional connotation of this print: The white and yellow flowers are playful, cute and remind us to our childhood, becoming the exact mood buster we all need right now.

Like most microtrends, daisies have been subtly gaining momentum under the surface, below splashier pattern trends like zebra, cow print, and the ubiquitous tie-dye. Now designers are taking updated approaches on the trend from pops of punchy colors to oversized graphics, which are perfect for the summer season ahead.

After popping up at various Spring/Summer 2020 runways, the trend grew to Instagram, where celebrities and influencers posted pictures of themselves wearing daisies on earrings, babydoll dress, feminine tops or shoes.


On the Spring/Summer 2020 runways, daisies appeared on mod midi and maxi dresses at Marc Jacobs, vibrantly accented accessories and apparel at Miu Miu, and at Batsheva in allover prints that covered retro blouses, jaunty leggings, ruffled dresses, and shoes (that were designed in collaboration with Dr. Martens and Brother Vellies). Paco Rabanne also has daisy-printed dresses in his summer 2020 collection.

Model and activist Yara Shahidi caused sensation when she appeared wearing a daisy printed Moncler Genius Richard Quinn jacket last January, and Taylor Swift shared a photo of herself wearing a daisy sweater while drinking wine during covid-19 isolation.

Kate Middleton wore a daisy Boden dress for her family’s Christmas card, and recently she put it on again while chatting on a royal Zoom call. Influencer Jenny Walton (who is also creative director at The Sartorialist) created a daisy-inspired jewelry collection during quarantine. 

Captura de pantalla 2020-06-11 a las 20.17.25
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